Marketing Coordinator

Thank you, miigwech for your interest! We really value our employees and we believe in building a strong community culture.

 

 

We are seeking a strategic and visionary Marketing Manager to lead our marketing team and drive our brand's growth trajectory. As a key member of our leadership team, the Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that amplify our brand presence, engage our target audience, and drive revenue growth. The ideal candidate will be analytical, open-minded, and ambitious, with a passion for promoting diversity, equity, and inclusion, and  an appreciation for Indigenous arts and cultures.

At MINI TIPI, you will join a team of passionate and talented individuals, making a meaningful impact. We prioritize work-life balance and your well-being, supporting the 'right to disconnect.' Enjoy Fridays ending at 2pm, a 50% product discount, VRSP plan, and health insurance. Join us for a fulfilling career with a balanced lifestyle.

A typical day at MINI TIPI involves:

  • Participating in the creation and updating of various key performance indicators (KPIs) 
  • Measuring social media performance, analyzing data and identifying trends for continuous improvement
  • Leveraging web analytics tools such as Google Analytics
  • Managing, conceptualizing and developing email campaigns and workflows.
  • Developing and managing paid advertising campaigns on social networks,
  • Working within the marketing budget,
  • Ensuring that content created by the marketing team communicates MINI TIPI's brand and mission.
  • Keep improving processes to increase quality and efficiency.
  • Leadership and management of a talented marketing team,
  • Developing digital marketing strategies
  • Developing and implementing innovative social media and digital marketing strategies 
  • Setting clear objectives, establishing schedules and coordinating resources
  • Participating in the development of the annual marketing calendar and initiatives
  • Coordinating launch campaigns and photo shoots for new collections.
  • Cultivating partnerships and sponsorships

We are looking for someone with : 

  • Degree in marketing, communications or related field
  • 5+ years of experience in marketing, with a proven track record of success in strategy development and team leadership.
  • Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Knowledge of digital marketing tools and platforms, including social media, email marketing, SEO, and PPC.
  • Bilingual proficiency in English and French, with excellent written and verbal communication skills in both languages.
  • Passion for promoting diversity, equity, and inclusion, with an appreciation for Indigenous arts and cultures, and a commitment to fostering an inclusive environment that celebrates cultural diversity and ensures equal opportunities for all.
  • Experience in influencer marketing, with a proven track record of identifying, engaging, and managing relationships with influencers to amplify brand visibility and drive customer acquisition.
  • Proficiency in graphic design and video editing software such as Adobe Creative Suite, Canva, or Final Cut Pro, to create visually appealing and engaging content for marketing purposes.
  • Excellent communication and interpersonal skills, with a collaborative and inclusive leadership style that inspires and empowers team members.
  • Adaptability and flexibility to thrive in a fast-paced, rapidly evolving work environment, with the ability to prioritize and manage multiple projects simultaneously.

What we offer our employees : 

  • Competitive salary with annual review
  • Work week ending at 2pm on Fridays
  • Right to disconnect mentality, no emails on personal phones
  • Parking available at our Aylmer location
  • Additional paid holiday (Easter Monday)
  • Monthly meetings with team building activity
  • 50% discount on products for all personal purchases for employees
  • Voluntary retirement savings plan (VRSP), with employer contribution after 1 year
  • Health and dental benefits
  • Proud to produce locally designed and manufactured product
  • Involvement in the community
  • Bright, clean and fun work environment

 

How to Apply:

If you're ready to be part of a dynamic team that is making a positive impact, we invite you to submit your resume and a cover letter detailing your skills, experiences, and why you're interested in joining MINI TIPI to emploi@minitipi.ca. We look forward to hearing from you!